Customer Benefits:

• Sweets are high quality and very tasty!
• Product is clearly visible inside the plastic container - unlike many bagged sweets
• Container is re-sealable
• Product doesn't squash inside the tub - unlike many bagged sweets
• Tub has many uses after the sweets have been eaten
• Range of sweets provide high nostalgic value, and so appeal to adults as well as children

Retailer Benefits:

• Product displayed in a clear plastic container provides high aesthetic appeal
• Tasty Tubs are a high impulse product
• Tasty Tubs provide both a high Gross Profit and Cash Profit margin
• Appearance of the product gives high novelty and impulse value for initial purchase, and the quality of the sweets ensure a high re-purchase rate